A recipe for social media: stir in language, culture, religion and humour | By Pamela

SBN CEO

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Skyscanner takes its growing multinational presence very seriously and social media plays a big part in this. But as Yara Paoli, the company's social media manager tells EyeforTravel's Pamela Whitby, the firm does this with a sense of humour and fun. With a fast-growing presence across Europe and Asia Pacific, with its myriad of languages and cultures, having a social media that sticks to this ...

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