BusinessWeek - Harvard Business School professor Youngme Moon has emerged as one of the world's compelling voices on the future of strategy, competition, and brands. She teaches one of HBS's most popular courses, she has written some of its best-selling case studies, and, a few years ago, she co-authored one of the most provocative articles that HBR has published in years. So it's no surprise that her new book, Different, is both refreshing in its honesty and challenging in its implications for established companies (and cautious leaders) in all sorts of industries.
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