Digital Trends - On Friday, Apple removed the option to rent episodes of television shows from iTunes. Previously, rentals had cost iTunes members 99 cents an episode, but an episode could be purchased for $1.99 for standard definition or $2.99 for high definition. The purchase options remain in the store as of Friday. Rentals were first offered to iTunes members when the Apple TV made its first public appearance in September of last year. When an iTunes member made a rental purchase, they had the option of downloading and saving the episode for up to 30 days, but had to finish the episode within 48 hours of starting the program. This was double the amount of time allowed to watch movie rentals which currently stands at 24 hours from starting the film.
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