Blockbuster to Rent Movies on SD Cards, but Why? (Fast Company Magazine)

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Blockbuster is piloting a new movie-rental program that allows customers to load movies onto SD cards and play them back on mobile phones and TVs equipped with SD readers. The rentals cost $1.99. Perhaps conceived as a one-up response to the unexpectedly popular RedBox movie kiosks, the SD-card rental stations are meant to address some of the age-old problems with DVD rentals--namely that they ...

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