Conde Nast signs on to branded advertising deal with social reading app Flipboard

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Appolicious - Flipboard, a social network-driven reading app for the iPad, has won a key battle in its efforts to bring publishers into the fold by signing a deal with magazine giant Conde Nast to offer several of the publisher’s titles with branded advertising from major marketers American Express and Lexus. The program will initially involve The New Yorker, Wired and Bon Appetit, with other titles to be added later this year.

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