Digital Trends - The rise of Dead Island began quickly and suddenly. One week it was a title in limbo that a few people vaguely recalled hearing about, mainly because developer Techland had lost its original publisher before landing at Deep Silver. It was a forgotten title with little to no buzz. Then came the uber-trailer, with the little CGI dead kid and sad music depicting a family having the worst vacation ever. The trailer was a viral hit, and suddenly Dead Island was a contender, even without a single shot of gameplay footage.
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