ESRB games rating board to bring parental advice to apps, but not Google or Apple

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Appolicious - Video games aren’t regulated by the government, but like the film industry, gaming publishers and developers submit to ratings from an industry group that determines whether racy or violent content is appropriate for children. The Electronic Software Ratings Board, which is responsible for all those “E,” “T” and “MA” ratings seen on video game packages to advise parents of their content, are now looking to add their ratings to mobile games.

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