Mashable - As Lady Gaga stormed the web with promotions for Born This Way this summer -- Farmville knockoff, Starbucks virtual scavenger hunt and Gilt Groupe deal included -- her presence on one unlikely platform went largely unnoticed. Etsy, the online marketplace for handmade goods, hosted a sale of posters inspired by the album. The pop star commissioned three Etsy artists to design the posters and then signed each one, giving the profits to VH1 Save the Music.
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