Pfizer faces a dilemma: how to advertise Viagra when regulations ban the mention of the ailment it remedies. The answer, of course, is humour When Pfizer patented and launched Viagra it created a treatment for a serious medical condition and a worldwide joke. In marketing the product ...
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.