HOW TO: Follow London Fashion Week Via iPhone, Social Media and Web (Mashable)

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Mashable - London Fashion Week kicked off Friday -- and fortunately for those of us outside the ropes at Somerset House, brands and media are making the week more accessible than ever before.Forty-six fashion shows will stream the unveiling of their Autumn/Winter 2012 collections live from London this season, up from 32 in September. (See the full schedule, below.) High street retailer Topshop will also be live-streaming several shows via its iPhone app, including those from Mary Katrantzou, Peter Pilotto, Meadham Kirchhoff, Louise Gray, Michael Van Der Ham and Topshop Unique. Still more brands and press will be uploading front row and backstage footage via their Facebook, Twitter, Tumblr, Instagram -- and now, Pinterest -- accounts.

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