Digital Trends - According to an IBM Benchmark study released today, online shopping during both Thanksgiving Day and Black Friday saw a sizable increase in spending over 2010. Specifically, online sales increased by 24.3 percent on Black Friday and rose by 39.3 percent on Thanksgiving Day. The large increase in Thanksgiving Day sales is likely attributed toÂ*storesÂ*like Best Buy and Amazon offering discounts on merchandise before Black Friday even started. In addition, traffic onÂ*mobile devices rose from 5.6 percent in 2010 to just over 14 percent this year. This can be attributed to many price comparison apps, like RedLaser, that allow users to scan the bar code of an item and compare prices both on the Internet and local stores.
More...
More...