For two years, Microsoft has been prodded and poked fun of in Apple's "I'm a Mac, I'm a PC" ads on both sides of the Atlantic, and the company has finally snapped. In a last-ditch, and very expensive, attempt to fight humour with humour, the beleaguered software giant is paying the comic Jerry Seinfeld $10m (£5.3m) to appear in a massive new ad campaign of its own.
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