Digital Trends - Based off a yearly comparison study of 3,000 consumers conducted by Nielsen, video streaming on gaming consoles is on the rise while the number of people watching physical media is dropping. During 2010, ten percent of Xbox 360 owners watched video-on-demand or streaming services like Netflix through the Microsoft console. That number has climbed to 14 percent in 2011. In a similar trend on the PlayStation 3, nine percent of PS3 owners used the console to watch streaming content during 2010, but increased to 15 percent in 2011. The Nintendo Wii had the most significant growth spurt growing from a fifth of all users in 2010 to a third of all users in 2011.
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