UltraViolet cloud-based streaming video launching soon (Digital Trends)

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Digital Trends - The first UltraViolet-enabled devices and titles are cleared for release this fall. TheÂ*Digital Entertainment Content Ecosystem alliance has begun theÂ*licensing process makingÂ*UltraViolet available to the consumer as early as October. If a consumer purchases a new Blu-ray or DVD movie,Â*UltraViolet allows the consumer to create an account to own the digital rights of the content. With a digital locker of content in the cloud, consumers can authorize up to twelve devices to access the content via streaming. Consumers can authorize the digital rights to six other members of the household as well. Consumers also have the option of downloading the movie if the physical media is lost. Â*Thereâ

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