Mashable - Clyde McKendrick is founder and executive strategy director of innovations and insights lab Cultural Capital, an integrated advertising agency based within WDCW-LA. Clyde has spent the last 15 years guiding brands like Pepsi, Red Bull and T-Mobile to develop their brand strategies and communications.Facebook offers brands access to its vast audience with no apparent cost of entry. Therefore, one would presume that brands would develop strategic and forward-thinking campaigns to maximize their reach. Not so.
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