Appolicious - Apple is*driving people nuts with its psychology of scarcity. This is why a 25-year-old unemployed man named Justin Wagoner*pitched a tent outside an Apple Store*in Texas last*Wednesday*–*more than a*week before the new*iPhone*would*go on sale. “Some would say I’m crazy,” he posted on*MacRumors: Forums.*In fact, Apple masterfully made him that way.
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