At E3, video games shift their aim to casual players (USATODAY.com)

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USATODAY.com - This year's downscaled E3 video game expo drew about 4,500 gamemakers, analysts, retailers and journalists to L.A. last week - less than a tenth of E3's size two years ago - even as the industry grew from $10.5 billion in 2005 to $18 billion in 2007.

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